liberalisation and the IT revolution, living standards of the Indians have increased manifold. The demand for fashionable products has increased too. That is why, all global players are eyeing the subcontinent for business purpose.

The illegal flow of lifestyle products confirms the great demand for these products in India. The affinity of the Indians for foreign goods also compels the indigenous manufacturers to tie-up with international brands to tap this segment of people.

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Tags: affinity, blossom, blossoms, business purpose, china, consumer behaviour, cosmetics, crore, crores, disposable incomes, distribution strategy, ears, fashion, fir, foray, fragrance, global players, illegal flow, india, international brands, international fragrance association, liberalisation, lifestyle products, lion, mass market, mate, middle class, noida, parfum, perfume, perfume industry, perfumes, pot, rs 500, s market, special economic zone, subcontinent, tin, turnover

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