Rose is the ultimate perfume paradigm,
but today, this is strangely more theory than reality. It is universally known within the industry that the smell of rose does quite poorly in focus groups and, to perfume buyers, reads “old lady.”
One spectacularly good and novel approach to rose is Cannabis Rose by Fresh. The label’s Cannabis Santal, a 2006 creation by the brilliant young perfumer Caroline Sabas and Fresh creative director Lev Glazman, was a triumph. This was explicitly cannabis as pot, the ultra-rich, dirty, jungle-floor organic resin scent of the dried leaves. Sabas mixed it with sandalwood, and it remains a mesmerizing work of art.
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