Inventing Chinese Scents Quest found that Chinese women above all want harmonious perfumes — those avoiding a single strong, identifiable raw material but rather using smooth blends of elements. They liked youthful fruit scents and, even more, flower-petal scents. Brand influenced them hugely. Quest marketers concluded they liked Chanel No. 5 and Paris by Yves Saint Laurent less for their smells than for their brands. And the women decisively rejected powerful, strong-signatured perfumes.
Western perfume makers have been selling their scents in China for roughly a decade. But in a few months, Parfums Benetton will introduce two of the first perfumes that have been created especially for Chinese tastes. Read the rest of this entry »
Tags:
chinese consumer,
chinese flag,
chinese men,
chinese women,
feminine scent,
flower petal,
fruit scents,
perfumers,
selective beauty,
smooth blends,
united colors of benetton
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